OREO Replaces Its Trademark Blue with a Black-And-White Color Palette
Did you know that “Oreo” is the 6th most popular name people give to black-and-white pets? You didn’t? Well, that’s understandable; not even the brand after which these animals received their names hasn’t been aware of this fact up until just recently. According to Rover.com, many pets proudly wear their names after the Mondelez-International-owned cookie brand, OREO. Unfortunately, not many of the Dubai-based Oreos are lucky enough to live with their families for the rest of their lives.
Ahead of the International Homeless Animals’ Day (August 20), OREO steps in to sweeten the fate of these furry beings in the UAE (as well as the ones which are not called Oreo), hoping that it can help these four-legged friends find their forever parents. Teaming up with creative agency Saatchi & Saatchi MEA and in partnership with two of the largest pet rescues in the region — K9 Friends and Yanni Animal Welfare — the company launches the “Oreo & Friends” initiative.