Branding

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Brand Building Strategy by Squadmind: Full Service Branding Agency in India

 

At Squadmind, we don’t just design; we create stories. With the help of our experienced Brand Consultants, we can help you with the breadth and depth of branding strategy for your business.

We aspire to be your “ROI Driven” & “Accountable” Branding, Marketing Technology, eCommerce Partner and Digital Marketing Agency in India. At Squadmind we believe in strategies that lead to measurable and desired results. We will work closely with you to Enhance your Brand Equity & Business Value in the digital world.

Squadmind Consulting is a 10-year-old digital marketing company, was established in 2012 by Rammohan Menon. It is one of the largest & fastest growing digital marketing companies in India. Rammohan Menon is an Digital Marketer & has worked with over 100 International & Indian brands during his 17 years of professional career.

Squadmind has helped companies generate more revenue through digital marketing. Since its inception in 2012, Squad Mind has assisted a number of business and marketing activities, large and small, American, European, Chinese and Indian brands and startups. We have offices in Kochi, Chennai, Bangalore, Mumbai, Pune, New York and Toronto. Squadmind fulfils the burgeoning desire of startups & brands to reach out to consumers affordably and consistently.

Here is what we do as your Full Service Branding Agency in India:

 

Brand positioning strategy

Where do you exactly stand in any space? It must be remembered that not everybody can appeal to everyone at all time. In this competitive landscape, the key to success is defining your brand in such a way that it distinguishes itself from the clutter. A brand positioning strategy is at the very heart of your comprehensive brand strategy. Squadmind as your branding agency can help you identify demand areas and find your niche. If you want to stand out, you must establish your unique brand culture.

While it is essential that you are known for what you do- it is how you do it that sets you apart from the rest. Squadmind understands that and makes sure that your strengths are highlighted in the best possible way and that your brand appeals to your target audience in the right direction. We not only make you different, but we also make sure you are memorable that is what makes us one of the top branding companies in India.

Brand development strategy

We make sure your brand stays fresh and relevant. To strengthen your brand, you must continuously develop it as per a consistent brand strategy and innovate it. After getting your branding strategy in place, Squadmind as your branding agency makes sure that you have the right tools for interacting with the market. This includes everything from your logo to your website and brand identity tools like taglines and mottos.

Squadmind will help you with your brand development strategy. We take care of everything- from brand messaging and web designing to content marketing and social media branding. Not only do we make your brand more visible to the world, but we also make sure there is enough to talk about it. We track your development, and when the situation calls for it, we also help you make changes so that your progress remains unhindered. This is what makes Squadmind one of the top branding companies in India.

Brand architecture strategy

Have multiple products to offer? Variety is great indeed, but are they positioned cohesively within your overall brand imagery? Or your brands all over the place- and ultimately cannibalizing each other? It is important that you organize all your brands systematically so that they relate to each other and your overall brand image in a meaningful way. Squad Mind, your full-service branding agency, helps you define your brand portfolio strategy.

With Squadmind’s brand architecture strategy; your sub-brands, products and services will be sorted out and positioned as they need to be. We help them grow individually but ensure they are all connected together so that they strengthen the core values of your company. We make sure that every part shines on its own, but fits in perfectly within the mosaic of your company to make a complete picture. Well this is what makes Squadmind one of the best branding companies in India.

Brand extension strategy

Brand extension is an essential way of leveraging brand equity. When your brand equity is strong, you can use it to increase your presence in other areas. With Squadmind as your branding agency, you can conceptualise spin-offs and get a clear idea about how much expansion is viable for you.

Creating a cohesive brand portfolio with brand extension is an integral part of your overall brand strategy. We make sure that every sub-brands tell their own stories and maintain its customer base. We ensure that each of them has their unique way of interacting with the customers.

Any brand extension strategy should take into account the popularity and strength of the brand. Squadmind will help you with a realistic and frills-free market and consumer insights. A successful brand is that who knows when to seize opportunities and when to unpack.

Personal branding

In today’s interconnected world, personal brands are an easy way to connect with your audience. A personal branding strategy is a practice of marketing yourself and your work as a brand. A personal brand is an image, of an individual or an organization, created in the online world that reflects its real-life personality.

In Squad Mind, we are here to help you represent the best version of the platforms you have invested in. We can help you create a strong personal brand for yourself.

We do so by following a strategy that combines understanding the nature of your brand, analyzing your strengths, designing a plan that provides for consistent messaging and ensures it evolves in a way sustainable way.

Brand launch strategy

Small businesses and start-ups need an excellent springboard to make a splash and enter the pool. If you are a startup, take advantage of Squadmind’s Small Business Launchpad. Our Small business launchpad will help you with startup branding strategy.

We can help you by outlining different ways to monetise your brand, the right way to build P2P relationship building and strategy to pre-sell your products even before launch. This is what makes Squadmind one of the best branding companies for small business.

Digital media branding strategy

The digital world is in a state of constant flux. In this volatile space, you must build a strong and steady brand image which also remains fresh and dynamic. Squadmind as your digital branding agency starts by understanding the market and your customers and takes a holistic approach towards building your brand. Our digital marketing strategy and marketing plans are cohesive, transparent and effective.

Building up brand equity in the digital world is a long-term process, and requires careful planning. You need to consider the digital world as an ecosystem. We understand your vision and lay out a blueprint for achieving it with a digital branding strategy. Our digital marketing consultants will help you choose the digital media vehicles with the best return on investment. Every decision and action you undertake must be integral to your core objectives. Squadmind knows that a clear digital branding strategy is the key to the growth of your company, and will affect all aspects of it. This is what makes Squadmind one of the top digital branding company in India.

Brand design service

A strong brand needs to be registered in a way that influences consumers. That is why branding and identity design services are crucial for any business. A good brand design agency can help you amplify the visual manifestation of your brand. It should reflect your message, values, strengths and culture. Advertising agencies may flood channels with ads, but that will not register until it leaves the viewers with something to remember you by. This is what Squadmind does as your branding and design agency.

As your brand design company, Squad Mind provides you with all the tools you need to help you create a unique brand experience. With our brand identity design services, we make sure you project an image of competence, efficiency and professionalism. As a brand identity agency, we make sure that that the visual and aesthetic elements associated with your company reflect the core values and strengths of your brand. This is what makes Squadmind one of the best brand management companies in India.

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